Advertising to change the world
Advertising has the power to change the world. Advertising helps brands and businesses increase their sales and grow, yes. But it can also help raise awareness of other type of campaigns: advertising...
View ArticleHow the new AdWords ad auction works
Google launched last week an overview of the Quality Score factors as well as the video below with updates on the AdWords auction and Ad Rank, the system that determines the order in which the AdWords...
View ArticleHow can your business succeed on Twitter [video]
On Tuesday Twitter for Business launched a video providing few basic guidelines for businesses on how to succeed on Twitter. The video includes recommendations such as creating a content calendar,...
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How to build a YouTube video ad campaign on Google AdWords in 3 simple steps
Are you about to create an online video ad campaign? This is a complete step-by-step guide to do so from the Google AdWords platform in 3 simple steps. You can create an online video campaign to target...
View ArticleNew major requirements to manage AdWords for clients
Starting November 2014, new transparency requirements will be mandatory for you or your digital marketing agency to continue managing Google advertising accounts for a client. Last month Google rolled...
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How to target the right audience with your Facebook advertising campaigns
Learn about ad targeting options for your Facebook ads. Reach your audience by location, gender, age, likes and interests, education and more. Christmas is a great time to ensure that your adverts...
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Call-To-Action Button for Facebook Pages: How to Add it
Last month Facebook released an announcement introducing the new call-to-action buttons for Facebook Pages. Pages are an important destination for people on Facebook, and according to Facebook, they...
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Bing Ads: Prepare for Device Targeting Changes
In October 2014, Bing Ads rolled out tablet-related device targeting changes. From now on, specifically from yesterday March 23rd, Bing Ads will further consolidate by adding smartphones into a single,...
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14 QR Code Epic Fails: How To Ruin Your Marketing Campaign
QR codes can be a powerful tool for companies to provide extra information to their consumers. When used properly, the use of these codes can be a fantastic way to link the real world to the online...
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Gloc Media earns Google Analytics Qualified status
Gloc Media has been an official Google Partner since the very beginning of the Google Partners program that Google launched back in 2013. We have been certified in search advertising ever since the...
View ArticleRemarketing For Search: What Is It And How To Set It Up
Remarketing for the Search Network, better known as RLSA: remarketing lists for search ads, was launched over 2 years ago now – they have been around since July 2013 – however it remains very underused...
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New Google AdWords Changes and Innovations
There are trillions of searches on Google every year and over half of them happen on mobile. The Google Performance Summit took place last Tuesday in San Francisco and this was one of the very first...
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How To Drive More Mobile App Downloads
Yesterday Google shared with us a few recommendations on how to increase mobile app downloads. Google is always telling us, and they certainly have a point, that once you have finished building your...
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User Reviews: How Important Are They?
This week our comrades from Trustpilot have sent us some insights and a very interesting inforgraphic on customer feedback and its impact on your business. They particularly highlight that reviews and...
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What do Brits buy when they go to Europe?
What do we buy when we go abroad? Ever wondered what do British travellers buy when they visit countries in Europe?. We were inspired by Fixr and so we took on the mission to find out what Brits buy...
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Six Helpful Tools to Enhance Your Social Media Content
Great visual content is essential to generate views and involvement in social media. Read on to discover six tools that can help you create high-quality professional visuals and maximise the value of...
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Gloc Media awarded as one the top 10 multilingual SEO companies in November 2016
The New York-based rating agency TopSEORankers listed Gloc Media among the top 10 multilingual SEO companies in the United Kingdom in November 2016. Their official list, which can be seen here,...
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Gloc Media Renews its Google Analytics Certification
Gloc Media has been an official Google Partner since the very beginning of the Google Partners program Google launched back in 2013. We have been certified in search advertising ever since the program...
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Can Don Draper from Mad Men teach a lesson to modern advertising agencies?
If you are in advertising or marketing and have ever watched the show Mad Men, then you surely love Don Draper. Even if you are not in the industry, you probably like the character anyways. But people...
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Voice search is here: stop whatever you are doing and rethink your SEO strategy
Have you used voice search recently? If you work in the digital field, like using technology, or if you simply have a smartphone, the answer is likely yes. According to comScore, half of all queries...
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